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Academy of British English

Digital Marketing

Digital Marketing Course

Academy of British Academy English offers Digital Marketing Course where a student gets to learn about increasing the visibility of a website through various tools. Nowadays due to increase in competition and growth of online marketing, it is important to reach your target audience and for that various method like Search Engine optimization, google analytics and social media tools are required.
This course is designed for practical learning, therefore, most concepts will be linked with hands on training, where students will be expected to work with virtual website optimization, SEO based on instructions in lectures and class discussions. The live experience of analytical software, launching of search and display ad campaigns, creating optimization of the website through Google Adwords are some of the key features of the programme.

The constituents of Digital Marketing Course are-

• Search Engine Optimization (SEO) – Learn how to get the website listed among top search engine results.
• Search Engine Marketing (SEM) – Appreciate the role of pay per click in website listing. Learn how to effectively run ads on Search Engines.
• Web Analytics – Measure, monitor and evaluate the website traffic and campaign statistics. Learn how to make business decisions from the metrics available in Digital Media
• Email Marketing – Delivering the relevant marketing communication to the targeted audience in a most creative way. Learn how to effectively build your users lists, deliver emails & generate relevant clicks. Marrying the off line database with the online database.
• Social Media Marketing (SMM) – Harnessing the strength of social media for marketing. Learn how to build brand preferences, generate leads & aggregate audience on Social Media
• Content and Blog Marketing (CBM) – Increasing audience engagement through content marketing. Learn to use white paper, brochure, case studies for unique interaction.

The objective of the course is to help students to understand digital marketing methods and strategies from a variety of perspectives-as analysts, consumers and entrepreneurs. The emphasis in this course will be on developing fundamental concepts along with practical application. We expect participants of this course to start working independently as digital marketing experts or grow their career.
The duration of the course is four months which includes website development on WordPress also as we provide practical applicability of Google Ad words, Analytics and SEO of a website. We also provide online classes and weekend batches as it is convenient for working professionals to attend it by their home.

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